Ford Ranger Super Duty [AU]

Ford Ranger Super Duty has been designed to provide customers with at-a-glance confidence to demonstrate its capability of doing more. From its taller stance and wider track to bigger tyres and more functional wing mirrors, it screams presence and capability.

The inspiration for a heavier-duty Ranger began with living the life of our truck customers, according to Todd Willing, head of Ford Design, Ford Motor Company.

"Fleet managers told us about the heavy-duty medium pick-up space and how there just wasn't anything they wanted," said Willing. "This set our team on a path to digging deeper, meeting with more than 50 companies and public services to truly live the life of these customers to understand their specific needs."

The result was an idea for a truck that could bridge the gap between what was currently available and what the industry told us it needed. "As we collaborated on this idea more, we realised we wanted to deliver a truck that was the epitome of Built Ford Tough and that the way it looked had to match that functionality."

According to Willing, the team took the already bold-looking Ranger and leaned into it, making it look even tougher. "All the design elements have purpose," Willing said. "We wanted to achieve a feeling, that from just one glance, Ranger Super Duty means business."

Tough truck, tough looks

Featuring 33-inch General Grabber all-terrain light truck tyres, wider track width, and increased ground clearance, Ranger Super Duty commands attention, and has "plenty of presence," said Max Wolff, head of design, Ford International Markets Group.

The unique bonnet design with its chamfered edges suggest strength while the leading edge of the bonnet has been stamped with 'SUPER DUTY', while the new open-weave mesh grille ensures optimum air flow.

At the front of the truck is a heavy-duty, frame-mounted steel bumper which provides enhanced protection to the radiator and headlights in off-road situations. Attachment points for mounting driving lights are standard while the front bash plate wraps down from the bumper, offering impressive, increased approach, rampover and departure angles.